Secaucus, N.J. - Panasonic will launch an advertising campaign to highlight its growing leadership in green business innovation looking toward 2018, the 100th anniversary of its founding.
The campaign is part of a larger global communications effort that will launch in the United States on June 10, and features ads in major news and business magazines, including Newsweek and Bloomberg BusinessWeek, as well as television commercials on the National Geographic Channel and Bloomberg TV. The ads will emphasize the importance of pursuing a sustainable future and will highlight some of Panasonic's own eco initiatives.
The amount of the ad budget was not disclosed.
Panasonic's corporate eco commitment to further reduce CO2 emissions, increase resource recycling, save and reuse water and raise environmental consciousness is the subject of a series of 30- and 60-second commercials airing during the National Geographic Channel's series "The World Heritage Special" -- a monthly program that explores the world's natural and cultural wonders, including the Taj Mahal, Machu Picchu, Yellowstone National Park and Stonehenge.
The series will run through May 2012 and will be seen in more than 370 million homes across National Geographic Channel's global network, including the United States, Panasonic said.
Further, Panasonic Eco advertising will appear on Bloomberg TV, together with supporting print ads running in Bloomberg BusinessWeek magazine. It will also run online banners that will link visitors to eco site:
The Panasonic commercials soprano Sarah Brightman, the voice behind Panasonic's corporate anthem "Shall Be Done," and they tie-in Panasonic's recently announced strategic partnership for the protection of the UNESCO World Heritage sites. The United Nations Educational, Scientific and Cultural Organization (UNESCO) leads efforts to preserve cultural and natural heritage sites of outstanding universal value for future generations.
More information on the Panasonic-UNESCO sponsorship can be found at
and the Panasonic Facebook fan page
The ad campaign also incorporates a series of print ads that will run monthly in Newsweek magazine which will profile the daily eco-activities of individual Panasonic employees from around the world and spotlight the company's eco-focused products and programs, including Panasonic's environmental education initiative, solar panels, batteries and recycling programs, the company said.