Secaucus, N.J. –
Panasonic will launch an advertising campaign to highlight its growing
leadership in green business innovation looking toward 2018, the 100th
anniversary of its founding.
The campaign is
part of a larger global communications effort that will launch in the United
States on June 10, and features ads in major news and business magazines,
including Newsweek and Bloomberg BusinessWeek, as well as television
commercials on the National Geographic Channel and Bloomberg TV. The ads will
emphasize the importance of pursuing a sustainable future and will highlight
some of Panasonic’s own eco initiatives.
The amount of the
ad budget was not disclosed.
corporate eco commitment to further reduce CO2 emissions, increase resource
recycling, save and reuse water and raise environmental consciousness is the
subject of a series of 30- and 60-second commercials airing during the National
Geographic Channel’s series “The World Heritage Special” — a monthly
program that explores the world’s natural and cultural wonders, including the
Taj Mahal, Machu Picchu, Yellowstone National Park and Stonehenge.
The series will
run through May 2012 and will be seen in more than 370 million homes across
National Geographic Channel’s global network, including the United States,
Eco advertising will appear on Bloomberg TV, together with supporting print ads
running in Bloomberg BusinessWeek magazine. It will also run online banners
that will link visitors to eco site:
commercials soprano Sarah Brightman, the voice behind Panasonic’s corporate
anthem “Shall Be Done,” and they tie-in Panasonic’s recently
announced strategic partnership for the protection of the UNESCO World Heritage
sites. The United Nations Educational, Scientific and Cultural Organization
(UNESCO) leads efforts to preserve cultural and natural heritage sites of
outstanding universal value for future generations.
on the Panasonic-UNESCO sponsorship can be found at
and the Panasonic Facebook fan page
The ad campaign
also incorporates a series of print ads that will run monthly in Newsweek
magazine which will profile the daily eco-activities of individual Panasonic
employees from around the world and spotlight the company’s eco-focused
products and programs, including Panasonic’s environmental education
initiative, solar panels, batteries and recycling programs, the company said.