Panasonic Intros Its Smallest Digicam System

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Secaucus, N.J. - Panasonic made a series of announcements Friday, including the introduction of its Lumix DMC-GF3X and DMC-FZ150 digital cameras.

The Lumix DMC-GF3X features the newly designed Lumix G X Vario PZ 14-42mm/F3.5-5.6 Asph./Power OIS (H-PS14042)  lens, designed to retract to reduce its size. Panasonic said the GF3X, when combined with the new lens, is the company's smallest and lightest compact system camera.

With electric-powered zoom operation, the retractable Power Zoom lens is reportedly 26.8mm in length, and weighs about 3.35 ounces.

The GF3X and G X lens can achieve Light Speed AF of approximately 0.1 second, according to the company. Features include Power OIS for shooting in low light, a zoom lever on the lens barrel, manual focusing, and 1,920 by 1,080 FullHD video in the AVCHD format.

The GF3X will be available in black body and black lens or silver body and silver lens kit options in October for $749 suggested retail.  

The lens will also be available separately for $399 and will be compatible with the DMC-G3, DMC-GF3 and DMC-GF2 models. 

Panasonic's second camera introduction, the FZ150, features a 25mm ultra-wide-angle Leica DC Vario-Elmarit lens and a 24x optical zoom available for shooting both stills and videos. It has the company's Nano Surface Coating technology, meant to minimize light reflection that causes ghost and flare, and a 3D Photo Mode.

The 3D Photo mode takes 20 panning shots and then the camera automatically selects the two most suitable images -- one for the right eye and one for the left eye -- to synthesize a 3D composite, Panasonic said. The 3D image can then be viewed on any Viera 3D HDTV. The format of 3D images is said to be compatible with MPO, which can be played back on other MPO-compatible equipment.

Other specs of the FZ150 include the following:

  • 12.1-megapixel MOS sensor;
  • 1,920 by 1,080 60p FullHD AVCHD Progressive MPEG-4 / H.264 video;
  • ability to take 3.5-megapixel still images while recording video;
  • stereo zoom microphone with a Wind Cut function;
  • hand-shake correction system;
  • iA (Intelligent Auto) mode for shooting stills or video;
  • Motion Deblur mode;
  • Intelligent Scene Selector;
  • Creative Control mode with artistic effect modes; and
  • a hot shoe, allowing attachment of optional stereo microphone or external flash.

It will be offered in black for $499 in late September.


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