Harrison, N.J. –
Panasonic announced a three-year extension of its sponsorship of Major League
Soccer (MLS), and added a sponsorship program with U.S. Soccer and the U.S.
men’s and women’s national teams.
Panasonic will be the
“Official Consumer Electronics Partner” of the U.S. Soccer Federation as well
the “Official/Proud Sponsor” of the U.S. Men’s and Women’s national teams, and
renews those same designations with MLS.
The relationships will
extend through the 2014 FIFA World Cup and the end of the 2014 MLS season. The
sponsorship will give Panasonic category exclusivity across the U.S. Soccer and
MLS properties for a wide range of consumer, professional, and B2B products
including HDTV, Blu-ray Disc, cameras and camcorders, LED signage, TV broadcast
equipment, and point-of-sale systems (excluding payment services systems),
solar and eco systems (MLS only), mobile and tablet computers, and select
personal care products.
“Panasonic is proud to
extend our sponsorship of Major League Soccer and to expand our horizons to
support the U.S. Soccer Federation and the men’s and women’s national teams,”
said Joe Taylor, Panasonic Corporation of North America’s chairman and
CEO. “Soccer is a brand on the rise in
the U.S. with a broad, global appeal and a target audience aligned with our own
brand goals. This relationship is a perfect match with Panasonic’s wide range
of critically-acclaimed consumer and professional products. We already have
many technology partnerships in MLS and we hope to expand on that with our
end-to-end solutions from video production and professional digital stadium
displays to stunning FullHD 3D Viera TVs and Lumix cameras to take the great
game of soccer to a new level of enjoyment for fans both at home and in the
“Panasonic has been a
strategic partner of MLS for close to a decade,” said Kathy Carter, President
of Soccer United Marketing, MLS’ marketing arm. “They have been at the
forefront of development during the opening of new soccer-specific stadiums,
many of which feature great Panasonic technology.”
Panasonic held a press
event at Red Bull Arena, here, last night, before a game between the U.S. men’s
national team and Ecuador, to showcase its technology partnership. The arena is
one of several MLS facilities that Panasonic has partnered with on technology
products, supplying digital scoreboard displays, LED main video displays, field
level and fascia LED signage, security systems and Viera plasma HDTVs that are
used throughout the facility.
Other MLS facilities
featuring Panasonic products include PPL Park, home of the Philadelphia Union,
in Chester, Pa., and Livestrong Sporting Park, home of Sporting Kansas City, in
Panasonic said it has
been involved in the sponsorship of soccer in the U.S. for almost 10 years.