PAC, Peripheral Merge

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Boston — Car accessories supplier Peripheral Electronics, a division of AAMP of America, will merge with PAC accessories and the Peripheral brand will be discontinued after six months, said AAMP.

PAC will become part of AAMP, according to Audax Group, which owns all three companies.

Audax, a venture development firm, decided to merge the PAC and Peripheral brands in light of the economy, said an AAMP spokesman, noting “The two brands use a lot of the same product development resources and reach similar channels and it made business sense, given the market right now, to merge the two brands.”

The merger is to be completed during the fourth quarter and the Peripheral Web site is expected to remain in operation for the next six months, said the spokesman. Peripheral products will be supported by firmware updates and technical support. After six months, Peripheral products will become PAC products, said the Aamp spokesman.

PAC will continue to operate out of its Santa Ana, Calif. facility, while Peripheral employees will work from the Clearwater, Florida-based AAMP headquarters. Employees at both locations will handle operations including engineering, R&D and sales.

Audax claims that customers and business partners of both companies can expect to see improvements in sales support, product development, global distribution, and technical support, and an improved web site.

AAMP also owns the Stinger, Sound Quest and iSimple brands.

AAMP also announced Monday that the iSimple brand will branch beyond car stereo consumer-aimed accessories and will offer accessories in home and personal electronics. Today, iSimple announced the HomeVue iPod dock that attaches to a TV, monitor, computer or home stereo to stream music and video from an iPod to these products. The HomeVue dock includes RCA, S-video and USB connectors and also charges the iPod’s battery. It comes with a wireless remote with a 20-foot range that allows song or video selection. The product is available today at a suggested retail price of $79.95.

Also new is ReVolt Mini dongle charging adapter that allows newer iPods that use USB charging to retain their charging capability when used with older iPod-ready car and home stereos and other products. While legacy car and home stereos may still work with newer iPods in terms of playing music or video, they will not charge the newest iPods. The ReVolt Mini adapter restores charging capability for iPod nano (Gen 4), iPod touch (Gen 2) and the iPhone 3G. Suggested retail price of the ReVolt Mini is $29.95

The Audax Group was established in 1999 and manages more than $4 billion of capital. It claims to focus on investing in companies with leading market positions and superior management teams.


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