Minneapolis - Rock icon Ozzy Osbourne, his wife Sharon, and teen star Justin Bieber will appear in Best Buy's first-ever TV spot to run during the Super Bowl.
The commercial, shot earlier this month at Universal Studios, is slated to air in the third quarter of the Feb. 6 game. Best Buy said the pan-generational spot "will showcase creativity and humor to millions of football and advertising fans throughout the country."
"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, the chain's U.S. marketing senior VP. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."