Online Marketing Company Specializes In A/V, Custom Dealers - Twice

Online Marketing Company Specializes In A/V, Custom Dealers

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Cary, N.C. - A startup online-search marketing company that focuses on driving traffic to custom installers and A/V specialists has expanded its client roster to 50 accounts and added to its marketing team.

The company, AV NetResults, specializes in optimizing an A/V dealer's local Google advertising campaign to increase qualified traffic to a dealer's Web site and thus generate more Internet inquiries, phone calls and showroom traffic, the company said.

The company's strategies "were designed by dealers for dealers," said Deborah Smith, president of the Deborah Smith Group and former executive director of PARA, the Professional AudioVideo Retailers Association. Smith was recently hired by the company to further expand its client base.

"Traditional media are not working for A/V specialists and installers," she said.

The company also hired a CEO, Brendan Morrissey, who has a decade's worth of experience in interactive and online marketing. Morrissey previously served in various executive roles at technology and marketing firms such as Motricity, Sprint-Nextel, InternetConnect, and KPMG Consulting.

AV NetResults, which incorporated early this year, evolved from an internal effort by specialty dealer Audio Advice to build store traffic by mastering Google's search algorithms and discovering the most effective local-search keywords. The store "worked Google every day" to discover the most effective search terms and keep up with Google's daily search-algorithm changes, significantly raising traffic to the store's Web site and to its store, she said.

Since then, the company said, NetResults further developed its search term library and proprietary search marketing methodology by running hundreds of A/V industry online campaigns for dozens of clients in multiple parts of the country.

As part of its service, the company reviews a client's business and local market, develops a program, regularly adjusts search-engine keywords, and delivers a monthly report on the most effective keywords and number of impressions and clicks obtained.

"No generalist local-search competitor cam match" the company's "industry expertise and refined algorithms," Smith said.

AV NetResults can be reached at marketing@avnetresults.com or (800) 940-4351. It's located at 201 Walnut St., Cary, N.C., 27513.

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