Upper Saddle River,
N.J. – Onkyo
USA will offer its Onkyo-brand A/V receivers and source components for the
first time through the Magnolia Home Theater division of Best
Buy.
The receivers and components will appear later this year in Magnolia Home Theater stores within Best
Buy stores, but not in Best Buy’s aisles.
As of March 1, the Best Buy division operated 353 Magnolia Home
Theater shops within Best Buy stores and six freestanding Magnolia Audio Video
stores, with one more due this year in Chicago. Magnolia’s product assortment
is different than that of Best Buy stores.
“We have worked diligently to position the brand where the
product’s performance, capabilities, feature set and uncompromising build
quality can be effectively and professionally demonstrated,” Onkyo sales
director Keith Haas said.
The distribution agreement follows the demise of Circuit City, where Onkyo was previously
carried. This is the first time Onkyo has been carried by a Best Buy division
in almost two decades, due to a dispute over changes in the retailer’s store
format.
