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Olympus Intros Two Digicams

Melville, N.Y. — Olympus added two new models to its digital camera lineup, including what it hails as the “world’s smallest” 7-megapixel model, and an entry-level D-series camera.

Both cameras are PictBridge-compatible and will ship in October.

According to Olympus, the new C-7000 Zoom is “the world’s smallest 7.1-megapixel camera with a 5x optical zoom lens.”

It features, under a second startup, an all-glass lens element with three high-index lenses and two dual-sided aspherical elements, super macro mode to 0.8 inches, manual focusing, a 2-inch LCD, 10 scene modes and RAW image capture.

An Autofocus (AF) Target Selection function allows users to choose from 143 different AF target zones from a grid displayed on the LCD, and then focus on a specified area without reframing the shot. The camera is also equipped with an AF illuminator to ensure greater focusing accuracy in low-light situations.

The C-7000 is the company’s first compact model to offer exposure confirmation. When selected, the camera will indicate overexposed areas with red highlighting, and underexposed areas with blue highlighting. It is also Olympus’ first camera with one-touch in-camera red-eye removal.

Additional features include four user-definable My Mode settings and a dedicated custom button for instant access to a user-programmed exposure setting.

The C-700 captures VGA quality video at 30 frames per second to the length of an xD-Picture Card.

The camera comes with a Li-Ion rechargeable battery and charger. The C-700 will ship with a 32MB xD-Picture Card, Li-ion rechargeable battery and charger for a suggested $599.99. An optional D-7AC adapter ($49.99) allows users to recharge batteries inside the camera.

The company also added the entry-level D-535, a 3.2-megapixel, 3x optical zoom model for a suggested $149.99.

The D-535 features six preset scene modes; a 1.5-inch LCD screen; 12MB of internal memory; a mode dial; and a new help function, accessible through the LCD, that displays a brief description of each of the camera’s functions and modes.

The camera offers a super macro mode for focusing as close as 0.8 inches, a single-button delete and view function, and a dedicated reset button to restore factory settings.

The camera uses AA alkaline batteries (included) and sports an energy saving “sleep” mode when not in use.