New York –
said Monday it has signed on as an official media partner of America’s State
Parks and Outdoor Nation.
is a
youth-led and coalition supported initiative of the Outdoor Foundation. America’s State Parks is an official program
partner of Outdoor Nation’s first-ever Youth Summit that will convene nearly
500 youth leaders in New York City for outdoor adventures and workshops on June
19 and 20.
The
campaign was launched in 2009 as a public/private partnership effort
to promote the natural, cultural and wellness value, as well as the economic
benefits provided by the parks in each of the 50 states.
A key initiative of the campaign is to develop a dynamic channel
online at
, where the public can access and share
relevant and timely information about visiting, volunteering, supporting and
enjoying state parks.
As part of the effort, the Youth Ambassador program was
established to have city-based kids, or “ambassadors,” begin work with park
staff and their own social networks this summer to document outdoor experiences
across our 50 states with articles, video blogs and photo essays.
Olympus, an official media partner of America’s State Parks, has
contributed 100 Stylus Tough-3000 digital cameras to allow the ambassadors record
HD videos and high-resolution still images. The Stylus Tough-3000’s shockproof,
waterproof and freeze-proof attributes made it well-suited to the challenges of
the outdoor effort, Olyumpus said.
America’s State Parks is supporting the Media and Culture track
along with its partner and the official track sponsor, Olympus Imaging America.
America’s State Parks and the Outdoor Foundation will work engage Outdoor
Nation in a new Youth Ambassador Program.
State Park youth ambassadors — at least one from every state — will
collaborate on a nationwide media and marketing program promoting outdoor
recreation in our state parks.
