Center Valley, Pa. -
on Wednesday introduced a Digital ED M.Zuiko 12-50mm f/3.5-6.3 EZ electronic motorized zoom lens to its growing arsenal for the PEN Micro-Four-Thirds compact system camera family.
The new lens, which will ship in mid January with a $500 suggested retail, has a focal range equivalent of 24-100mm in the 35mm format.
It has a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images for portrait work.
Electronic zoom speed can be controlled by turning the barrel slowly for dramatic effect, quickly for performance, or at an intermediate rate.
Manual zooming is also available.
In macro mode, which can be set by pushing the zoom ring forward while depressing the macro button on the side of the lens, focusing is possible between 8 and 20 inches for close-up shooting with a maximum image magnification of 0.72x (35mm camera equivalent).
The L-Fn (Lens Function) button suspends the autofocusing operation temporarily to avoid unintended focusing on obstacles that appear suddenly between the camera and the subject.
A linear motor drives smooth and quiet autofocusing. The lens was also constructed to be dust and splashproof, using multiple sealing rings throughout the body.