Tempe, Ariz. — Value HDTV manufacturer Syntax-Brillian said Wednesday it has struck a deal with ESPN to have its Olevia brand become the HDTV provider for on-site event production of the X Games 13 to be held in Los Angeles from Aug. 2-5.
The annual X Games is one of the premier action sports events in the world, showcasing more than 150 of the world's top athletes competing in BMX Freestyle, Moto X, Skateboard, Rally Car Racing and Surfing.
Multiple Olevia HDTV displays will be featured on site at X Games events, and the brand will also receive exposure through on-site signage. More than 138,000 fans attended the X Games 12 event last year.
Fourteen hours of live X Games 13 programming will be offered on ESPN, ESPN2 and ABC. X Games 13 will receive additional coverage on ESPN International, EXPN.com, ESPN Classic, ESPN360.com, SportsCenter and ESPN2's X Center.
Last year, 35.6 million people tuned into X Games 12 video coverage, and more than 3 million page views were tallied online at ESPN Motion, ESPN.com's integrated video platform, and ESPN360.
“We’re proud that Olevia will be involved with X Games 13 and confident that this event, as everything Olevia has done with ESPN, will generate enormous awareness of the Olevia brand in a key market segment,” stated Vincent Sollitto, Syntax-Brillian CEO.
“Our association with ESPN has been integral to Olevia’s growing popularity, and we’re confident that this sponsorship will continue that successful relationship.”