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OK Go Releases Samsung NX100 Video

Ridgefield Park, N.J. – Samsung Electronics said Tuesday that pop
band OK Go has released its latest music video, entitled “Last Leaf,” which was
shot using the Samsung NX100 mirrorless interchangeable-lens camera.

The video is available to view today at

www.cre8yourworld.com

.

The “Last Leaf” video was produced using thousands of photographs
taken with the Samsung NX100, woven together to create a stop-motion animation
clip. The production technique was said to demonstrate the NX100’s technical
capabilities and creative versatility.

The images were combined with hand-drawn animations created by
the band, along with award-winning animator Geoff McFettridge.

The partnership between OK Go and Samsung has been documented in
a behind-the-scenes series, also filmed with the NX100, which can be seen at

www.cre8yourworld.com

.

The documentary follows OK Go and their collaborators as they go
through each stage of creating the video. The final clip in the series, which
goes live Nov. 9, will show how OK Go achieved their creative vision using the
NX100.

“Samsung’s been great because we had a creative idea and they had
the tools to help us make it,” said Damian Kulash, lead singer of OK Go.

The NX100 incorporates a 20mm wide i-Function Lens that allows
users to control fast manual settings via the lens, without having to take the
camera off target.

Samsung said it plans to include the i-Function technology in all
of its future lenses for the NX range, including five additional lenses that
will be introduced next year.

Samsung has also provided a new firmware update, making the
i-Function Lens compatible with the NX10.

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