OfficeMax To Test RadioShack Mobile Service

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Naperville, Ill. - OfficeMax will begin tests early next year of in-store mobile departments that are staffed and operated by RadioShack.

The No. 3 office-supply chain will conduct the pilot in about 15 to 20 stores within the San Francisco market beginning in January.

Under the program, RadioShack employees will offer mobile products and services including prepaid and postpaid wireless products, accessories and service plans, and will assist in selling OfficeMax consumer electronics products and services.

OfficeMax would be the third national retail chain to outsource its mobile business to RadioShack, following Target and until recently Sam's Club, which took the operation in-house in June.

"We are evaluating a range of strategic retail partnership arrangements that will improve store productivity and make our stores a highly attractive destination to our customers," said OfficeMax president/CEO Ravi Saligram. "We are excited to bring in RadioShack's expertise in providing wireless solutions and consultative sales expertise which will complement our enhanced technology offering in our upcoming pilot."


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