Chicago – The No. 3 office supply chain OfficeMax has appointed former Walgreen exec Kim Feil as executive VP and chief marketing and strategy officer, effective next week.
She assumes the marketing duties of Ryan Vero, the chain’s chief marketing/merchandising officer, who joined Sears Holdings last week as president of its grocery, drug and pharmacy business.
In her new role, Feil will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company’s traditional marketing vehicles to new media including digital and social, the company said.
She will report to OfficeMax president/CEO Ravi Saligram, who described Feil as “a strong advocate for the consumer and business customer. Given her considerable expertise in segmenting customers and leveraging strategic insights, I am confident she will champion innovation efforts across new business models, formats, services and categories to drive a highly differentiated OfficeMax brand.”
Feil previously served as chief marketing officer and corporate VP at Walgreen Co. Before that she held marketing and business leadership roles at companies including PepsiCo, Cadbury Schweppes, Information Resources and Sara Lee.