Cedar Rapids, Iowa
– The National Systems Contractors Association (NSCA) and the Consumer
Electronics Association (CEA) see optimism in the residential systems industry.
the latest Market Intelligence Briefing (MIB) report, “Commercial-Residential
Crossover in the Electronic Systems Industry” examines opportunities,
challenges, and perspectives of commercial and residential integrators.
challenges during the past two years, 54 percent of integrators overall have a
more optimistic view of 2010 than 2009, the report found. Integrators involved
in both the commercial and residential markets were slightly more optimistic,
with 60 percent expecting a more positive 2010.
complexity and specialization of systems and services can differentiate
commercial from residential projects, these industry segments often intersect
at the technological, design and information technology levels. Slightly more
than half of those surveyed in this new MIB report are involved in both
residential and commercial projects.
According to the
report, the venue integrators focus on, depends on the sector they represent.
The top three revenue venues for commercial integrators are: 1) corporate
facilities; 2) restaurants, retail facilities and shopping malls; and 3) K-12
schools. Among these categories, this year’s survey respondents gave the
highest ranking to retail venues. This increase highlights areas of crossover
between commercial and residential integrators because the technologies and
services used for retail projects correlate with tools used by integrators
working on residential projects.
detached housing market is the most popular venue for residential work and was
cited by 92 percent of the respondents as their most significant residential venue.
The remodel/retrofit arena was selected by 58.9 percent of respondents as
providing the single most significant residential market value among all survey
respondents, notwithstanding the company’s size or level of residential market
MIBs provide the electronic systems industry with current data on key industry
issues complete with statistical results, interpretation, implications, market
knowledge and implementation goals. This report is available for purchase at
the CEA online store,
for $1,500. NSCA corporate members can obtain a free copy of the report by
CEA members can obtain the report for free at
A joint webinar
presentation is scheduled for 3:00 p.m. to 4:00 p.m. ET on Nov. 1. For more
information and to register, go to