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NPD: Smartphone, MP3 Player Listening Up In Car

Port Washington, N.Y. – Listening
to music in the car through a smartphone or smart device such as an iPod Touch is
on the rise.

But it has a long way to go to
unseat the CD or a car’s AM/FM radio as the primary source for in-car music
listening, an NPD consumer survey shows.

The third-quarter survey found
that 80 percent of music listeners ages 13 and over listened to music on a car radio
in the previous three months, down by two percentage points compared to the
year-ago period. More than half, or 53 percent, listened to music in their car
on CDs, down by four percentage points.

At the same time, the percentage
of people who listened to music using a smart device – such as an iPod Touch,
iPhone, or Android smartphone – rose to 29 percent from a year-ago 20 percent,
the survey found. The percentage includes time spent listening to music stored
on the smart device as well as Internet radio streamed through smartphones, NPD
told TWICE.

The survey also found that the
amount of time consumers listen to music through smart devices is rising.
Consumers spent 3.5 hours per week listening to music through a smart device,
up 9 percent from the year-ago period. However, listening to music on CDs and non-smart
MP3 and MP3/video players declined by a similar amount. NPD defined the latter
portables as not being able to download and run apps.

The statistics are based on
10,058 completed surveys from respondents.