NPD: Smartphone, MP3 Player Listening Up In Car


Port Washington, N.Y. - Listening to music in the car through a smartphone or smart device such as an iPod Touch is on the rise.

But it has a long way to go to unseat the CD or a car's AM/FM radio as the primary source for in-car music listening, an NPD consumer survey shows.

The third-quarter survey found that 80 percent of music listeners ages 13 and over listened to music on a car radio in the previous three months, down by two percentage points compared to the year-ago period. More than half, or 53 percent, listened to music in their car on CDs, down by four percentage points.

At the same time, the percentage of people who listened to music using a smart device - such as an iPod Touch, iPhone, or Android smartphone - rose to 29 percent from a year-ago 20 percent, the survey found. The percentage includes time spent listening to music stored on the smart device as well as Internet radio streamed through smartphones, NPD told TWICE.

The survey also found that the amount of time consumers listen to music through smart devices is rising. Consumers spent 3.5 hours per week listening to music through a smart device, up 9 percent from the year-ago period. However, listening to music on CDs and non-smart MP3 and MP3/video players declined by a similar amount. NPD defined the latter portables as not being able to download and run apps.

The statistics are based on 10,058 completed surveys from respondents.


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