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NPD: Sharp Was 60-inch + TV Leader in 2012

Mahwah, N.J. – Sharp Electronics revealed Monday that it was found to be the top market share leader for 60-inch and larger LED LCD TVs in the United States in 2012, according to The NPD Group’s Retail Tracking Service.

The feat was achieved by Sharp’s larger selection of large-screen choices, picture quality performance and brand strength, Sharp said. The TV manufacturer added that it more than doubled its market share between 2010 and 2012 (based on revenue share).

“The large-screen market is a sweet spot right now for the TV industry,” said Ben Arnold, NPD industry analysis director. “Sixty-plus TV sales doubled in 2012 compared to 2011, and Sharp has top market share among U.S TV brands. This segment of the market is poised to grow even more in 2013.”

Sharp offers more than 20 60-inch and larger Aquos LED televisions, including nine 60-inch class models, eight 70-inch class models, three 80-inch class models and a 90-inch class set.

 Sharp’s 60-inch 6-series Aquos model (LC-60LE640U) was the No. 1    selling large-screen LED TV in 2012 on a revenue basis, according to NPD.

“Sharp is creating and leading the market for 60-inch and above LED TVs, making us the fastest-growing brand in the industry,” said John Herrington, Sharp Electronics Marketing Co. of America president. “In 2013, we will continue this momentum with an all-smart, all-LED, large-screen Sharp Aquos lineup that features more models with Quattron technology and striking new slim designs.”

At the 2013 International CES, Sharp unveiled its 2013 Aquos large-screen LED TV lineup, which will start rolling out in February. The Sharp Aquos large-screen lineup will include 21 models in the 60-inch class or larger, more than half featuring Sharp’s Quattron color technology.