NPD: Samsung Tops In Plasma TVs


New York -

Samsung Electronics America is the now the top-selling brand in the U.S plasma TV market, basic on a report by The NPD Group.

An NPD spokesperson confirmed the information in a Samsung statement that in the research firm's newly released revenue and unit sell-through data 41.3 percent of all plasma TV units sold in the U.S. from January through April, 2011 were Samsung branded TVs.

Samsung's market share grew by 2.8 percent during this period, compared to the same four months in 2010. Samsung is also leading the plasma market in terms of dollar value with 45.2 market share.

In 2011, Samsung launched its broadest range of plasma TVs, with 19 models across eight product series, the company said.

In a statement the TV maker said the NPD report "validate Samsung's leadership as the top-selling TV brand overall, as well as in the rapidly growing LED backlit, networked, and 3D TV categories." The figures show that Samsung continued to be the top-selling brand in the U.S. during the period, with 24.9 percent market share in the total flat-panel TV market in terms of unit sales as well as a leading 34.7 percent market share in revenue.

Samsung continues to lead the networked TV market, claiming 48.1 market share of units sold in the first four months of 2011. NPD data also showed Samsung's accumulated January through April 3D TV unit sales was 51.1 percent market share, Samsung said.


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