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NPD Offers New Tracking Service

The NPD Group, a provider of sales and marketing information, has launched a new service, Technology Track, which will track the convergence of technologies for manufacturers and retailers.

Technology Track enables manufacturers and retailers to isolate and track a specific technology that spans product categories, NPD said. For example, companies that want to track sales of devices with DVD technology can do so with a single report that accounts for players that are self-contained, mobile, portable, or delivered within a television or computer.

Technology Track is a subscription-based service that uses monthly point-of-sale (POS) data. Information is available for the following five technologies: DVD, hard drives, digital image capture, color displays and removable media. NPD clients will have access to monthly reports tracking unit volume and share, dollar volume and share, and average price.