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NPD: LCD TVs See April Surge

Port Washington, N.Y. — LCD TV sales bucked an otherwise slow month for consumer electronics sales in April by continuing to post strong results, according retail sales tracking analyst The NPD Group.
LCD TV revenue increased 80 percent to more than $400 million, NPD said, while over all April retail revenue dropped 6 percent compared with April 2006.
Total TV revenue was down 3 percent from last April, with every TV category experiencing a decline, except LCD TVs, The NPD Group said.
Despite plasma unit sales increasing 18 percent from last year, revenue was still down more than 20 percent because of a 33 percent decline in average selling price (ASP).
“LCD TVs are becoming price-competitive with tube TVs at smaller sizes while providing more options for the flat-panel buyer looking at screens well above 40 inches,” stated Ross Rubin, The NPD Group industry analysis director. “The high resolution of these sets is enabling them to serve as an attractive destination for digital content in the home. Broad industry support for LCD TV technology will continue to drive picture quality improvements, larger sizes and lower prices.”
The best-selling LCD screen size in April was 32-inch, in both units and dollars, with an ASP of $860, a $40 increase over March. Overall LCD ASP for April was $976, down from $1,018 in April 2006.