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Noritsu Hits the Road

Buena Park, Calif. — Noritsu will hit the road starting this month to promote its new D701 inkjet printer.

The tour will be aimed at retailers, pro photographers and professional studios, the company said. Epson’s wide-format inkjet printers will also be included in the road show.

The tour will encompass 11 cities and run to mid-August. A full list of Roadshow locations and dates can be found here.

Dry minilabs are likely to become more popular as the prices of silver-halide printing consumables increases, said David Haueter, InfoTrends associate director.

On average, it costs approximately 20 percent less to produce a silver-halide print than an inkjet one at retail, but that gap is narrowing, Haueter said. Kodak, Fujifilm and Nippon have all announced price increases for their silver-halide consumables.

“We expect to see silver halide continue in higher volume locations with 1,000-plus prints per day where the lower cost per print offsets the advantages of dry printing,” he said.