Draper, Utah - NLU Products is changing its name to BodyGuardz.
BodyGuardz is currently the name of a NLU CE accessory protection line. According to Kirk Feller, company CEO and president, the change was done because "the name BodyGuardz is more aligned with our company's goal of providing a variety of protective solutions for hundreds of mobile devices to match everyone's mobile lifestyles."
The other lines previously under the NLU brand -- ScreenGuardz, TatSkinz and Device Outfitters -- are now provided under the BodyGuardz umbrella brand name, the company said. The TatSkinz line is now BodyGuardz Armor, and the Ciderz and Shelter, previously from Device Outfitters, are BodyGuardz Ciderz and BodyGuardz Shelter. BodyGuardz products are now called BodyGuardz Clear Skins.
The ScreenGuardz line will keep its series of names.
The company's brand websites will reportedly be merged to
by May. Until then, the existing sites are still operating.