Nikon, Pentax Add More Q4 Digicams

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— Nikon and Pentax continued to fill out their 2010 digital camera lines in time for the approaching holiday selling season by unveiling new point-and-shoot compacts and, in Pentax’s case, a new d-SLR.

These introductions come on the heels of Kodak, Sony and Nikon new cameras in August for fourth quarter shipping (see TWICE, Aug. 30, p. 4).

For Nikon’s new Coolpix models, the emphasis was on performance and style in a trio of new offerings.

They include the Nikon P7000, which is billed as a true d-SLR user’s point-and-shoot; the stylish S80; and the fast, responsive and affordable S8100.

The strategy was similar for Pentax, which took camera fashion in new directions with a pair of Optio point-andshoots, one of which features interchangeable skins, and a new midlevel consumer d-SLR called the K-r that will be offered in multiple body colors.

Heading the class of new Nikon Coolpix models is the P7000 (shipping later this month at a $500 suggested retail), which packs high performance, extensive manual controls, strong image quality and advanced shooting functions that should appeal to d-SLR aficionados.

The P7000 includes a 10.1 megapixel 1/1.7-inch CCD sensor coupled with a 7.1x wide-angle optical Zoom Nikkor ED glass lens.

All new models include Nikon’s new Expeed C2 highperformance digital image processing engine.

Other key features include a ISO 100 to 6,400 (expandable to 12,800) settings, Low Noise Night Mode and a noise-reduction filter, five way VR image stabilization, a zoom memory function 28 200mm (35mm equivalent), 720/24p video recording, large optical viewfinder, 3-inch 921,000-dot LCD, Quick Menu dial and macro focusing as close as 0.8 inches.

The Coolpix S80 (available in the fall at a $330 suggested retail) features a 3.5-inch OLED touchscreen with an enhanced interface.

Touchscreen controls have a touch shutter, zoom and playback.

Other features include a 3.5 inch 819,000 dot OLED touchscreen, 720p HD video capture, Retouch Menu, 14.1 megapixel CCD sensor, 5x wide angle optical zoom lens, 5 Way vibration reduction (VR) image stabilization, ISO settings up to 6400 and Best Shot Selector, which automatically takes up to 10 shots while the shutter release button is pressed, and then selects and saves the sharpest one.

The camera measures just 0.7 inches thin, and is available in a choice of six color options.

The Coolpix S8100 (shipping later this month at a $300 suggested retail) features a 12.1 megapixel backside illumination CMOS sensor, a 10x zoom and HD 1080p video capture.

Key features include five full-resolution frames at up to 10 fps, a pre-shooting cache that records up to two shots before the shutter release is fully pressed, a Sports Continuous mode with up to 120 fps shooting, Subject Tracking, four-way vibration reduction (VR) image stabilization, up to ISO 3,200 low-light settings, in-camera high dynamic range (HDR) function, and a 3-inch ultra-high-resolution 921,000 dot LCD.

The Pentax Optio RS1000 ($150 suggested retail) and RZ10 ($220) will both ship in October and bring a range of automatic features to simplify the picture taking process.

Meanwhile, the new model K-r ($800 body only) is Pentax’s new answer to the midrange d-SLR segment, offering advanced processing and rapid shutter speeds.

The RS1000 is an easy-to-use point-and-shoot with quick-change cosmetics. Users can change front panel skins that mount under a plexiglass shield. They can design skins themselves with included templates, select them from a gallery of 11 standard skins that ship with the product, or use an included Skinit gift card to design and order pre-cut 3M vinyl skins from


Features of the Optio RS1000 include 14-megapixel resolution, a 3-inch LCD monitor, a 4x optical zoom lens (27.5mm wide) and a credit-card-sized body.

The Optio RZ10 has a 10x optical zoom lens with macro focusing, dual shake reduction (mechanical sensor-shift and digital), Auto Picture mode and a color choice of black, white, lime and violet.

The K-r d-SLR fits into the midrange consumer d-SLR consumer market with a 12.4-megapixel lownoise CMOS sensor, 3-inch 921,000-dot LCD, 6 fps burst shooting, maximum 1/6,000th second shutter speed, in-camera HDR, a 100 to 25,600 ISO range, dual lithium-ion or AA battery power source, IrSimple high-speed infrared data transmission to wirelessly transfer images to other devices, 720p HD video capture, shake reduction, dust removal, and an 11-point SAFOX IX autofocus system with dedicated AF assist lamp.

The K-r will ship in October in several kit options: the body only ($800 suggested retail), body and 18- 44mm lens ($850), the body and an 18-55mm and 50-200mm lens ($900), and the body and an 18- 55mm and 55-300mm lens ($1,000).


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