Melville, N.Y. -
said Friday it will use social networking, celebrity interaction with its new cameras and live online photo and video images to support its official camera sponsorship of the 2010 MTV Movie Awards this Sunday.
In total, Nikon will showcase the event through exclusive pre-show, red carpet and online content taken with its cameras.
Celebrities and award nominees can capture their experiences through two standalone multimedia booths, powered by Nikon digital cameras, revealing the most memorable style and stardom moments live from the red carpet, Nikon said.
The online showcases will feature "iCarly" actress Miranda Cosgrove giving viewers behind-the-scenes access to the event via her Coolpix S8000, as she prepares for her presenting debut at the Awards ceremony, which starts at 9 p.m. June 6.
The sponsorship includes three 30-second television segments, scheduled to air on June 5 and June 6, in which Cosgrove meets up with MTV News to give the inside scoop on her debut at the MTV Movie Awards.
Nikon will present images taken live at the event on its
, which will be turned into an exclusive showcase of the awards with celebrity and nominee shoutouts.
Two multimedia stations located at the center of the red carpet will feature Nikon D90 digital SLR cameras for attendees to showcase their creativity and personalities by taking a still photo or recording an HD-video shout out to the fans at home.
Images and videos will be unveiled throughout the broadcast on the Nikon Facebook page along with Cosgrove's full report on the Nikon Digital Flipbook on MTV.com, offering viewers at home the opportunity to follow the action.