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Nikon Bows 18x Optical Zoom Camera

Melville, N.Y. — Nikon announced its first 18x optical zoom camera today, alongside a new wireless digital camera and enhancements to its my Picturetown online photo service.

Due this month for $399, the 10-megapixel Coolpix P80 incorporates an 18x zoom lens (27mm–486mm, 35mm equivalent) with optical image stabilization. The camera features manual exposure controls and a new sport continuous mode capable of bursting up to 30 frames at 4fps, 6fps or 13fps depending on image resolution.

The P80 offers a max ISO of 6,400 when shooting 5-megapixel stills, a 2.7-inch LCD, an electronic viewfinder, 15 scene modes along with the ability to simultaneously capture color and black and white photos.

As with all Nikon models, the P80 offers in-camera red-eye fix, D-Lighting, Face Priority autofocus and the firm’s Expeed processing engine. 

The company also added a pair of S-series cameras, the S52 and the Wi-Fi-enabled S52c, due in May.

Both 9-megapixel cameras feature 3x optical zoom lenses with optical stabilization, a maximum ISO of 3,200 in manual, an Auto ISO mode, and a 3-inch LCD screen. They also include Pictmotion in-camera slide show creation, red-eye fix, D-Lighting, and Face Priority AF.

The S52 will be sold in red and black for $249, while the S52c will be sold in black for $279.

The wireless S52c can interface with Nikon’s my Picturetown Web site, where images can be emailed or posted to photo sharing sites. Starting this month, Nikon added new functionality to its online service including the ability to upload RAW files in the NEF format and view them as JPEGs, a search by date or by calendar function, full screen slideshows with background music, and the ability to rate images.

Nikon offers consumers 2GB of free photo storage on my Picturetown with the option to pay for a “gold” membership and enjoy 200GB worth of server space.