Nielsen: New Smartphone Buyers Opt For Android

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New York - Only 43 percent of U.S. smartphone owners have an Android device, but a majority of smartphone purchasers in the past three months opted for Android, a


survey found.

In an August survey, Nielsen found that 56 percent of smartphone purchasers in the most recent three-month period opted for an Android device. "Recent acquirers are important as they are often a leading indicator of where the market is going," said telecom research director Don Kellogg.

The survey also found that 28 percent of all smartphone users own an Apple iOS smartphone and that the same percentage of recent smartphone buyers bought an iOS device. The iOS percentage among new smartphone purchasers could grow in the coming months, however, with the launch of a new Apple iPhone, Nielsen said. "Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales," Kellogg said.

The survey also found that 43 percent of all mobile subscribers in the U.S. had a smartphone as of August, but 58 percent of those who got a new device in the past three months chose a smartphone over a feature phone.

The holiday season and the launch of new devices like the next iPhone could further accelerate smartphone adoption, Nielsen said, "though this is always tempered by the fact that many consumers are unwilling or unable to break their service contracts before they expire."


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