Sterling, Va. – NEW, an extended-service
provider, has launched a marketing campaign to elicit consumer feedback on
electronics products failures.
The effort, dubbed “Lucky Break” for
its tie-in with St. Patrick’s Day, is comprised of an online
that asks participants to describe product failures they have experienced, how
they were resolved, and their perceived likelihood of future failures.
To get the conversations going, NEW
will give away a $777 gift card to one lucky respondent.
As part of the campaign, which runs through
St. Patrick’s Day, March 17,
will host daily polls for consumers
to evaluate how often they find themselves in unlucky situations. More details can
also be found on NEW’s
The blog will also provide
information about the most common reasons popular CE products fail and what it
costs to repair them, based on industry data. The list includes repair issues
and average repair costs for Blu-ray Disc players, cameras and camcorders, PNDs,
flat-panel TVs, and MP3 players.
“Consumers should consider their
lifestyle, their dependence on the product, and the product’s quality when
purchasing a product and an extended-service plan,” said NEW marketing director
“Technology can be unpredictable, and products break.
Industry data shows that repair or replacement of many of today’s most-popular
consumer electronics can lead to a costly experience for consumers who aren’t
protected by an extended-service plan.”
For more information,
or call (800) WHAT’S-NEW