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NEW Launches CE Buyback Program

Sterling, Va. – NEW
Customer Service Companies has launched a CE buyback program that lets consumers
return their CE products for a percentage of the purchase price.

Eligible products include
MP3 players, tablets, laptops, netbooks, GPS devices, digital cameras and
gaming hardware.

The extended-service
provider is offering the program to brick-and-mortar and online retailers as a complete
turnkey solution that includes marketing and merchandising materials, training,
customer care, plan fulfillment and program administration.

NEW said the point-of-sale
add-on can drive customer loyalty, repeat purchases and ultimately additional

“NEW’s buyback program is a win-win for the customer and the
retailer,” said president/CEO Tony Nader. “It’s specifically designed to meet
the needs of those customers who want to stay on the cutting edge of
technology, and it gives them a financial incentive to do so. For retailers,
it’s a new way to build long-term relationships with their customers by keeping
them coming back for next-generation products.”

Consumers who buy a
qualifying buyback plan with purchase can redeem the product’s buyback value
any time within two years. Upon returning the product, the customer will
receive a retailer-branded gift card, e-card or check for the corresponding
percentage of the original purchase price. The percentage is based on the
working condition of the product and the length of time the consumer owned it.

Best Buy will similarly
announce a buyback option during this Sunday’s Super Bowl. The retailer’s
program, launched with Chartis, is limited to laptops, netbooks, tablets,
post-paid mobile phones and TVs.