NEW Launches CE Buyback Program - Twice

NEW Launches CE Buyback Program

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Sterling, Va. - NEW Customer Service Companies has launched a CE buyback program that lets consumers return their CE products for a percentage of the purchase price.

Eligible products include MP3 players, tablets, laptops, netbooks, GPS devices, digital cameras and gaming hardware.

The extended-service provider is offering the program to brick-and-mortar and online retailers as a complete turnkey solution that includes marketing and merchandising materials, training, customer care, plan fulfillment and program administration.

NEW said the point-of-sale add-on can drive customer loyalty, repeat purchases and ultimately additional revenue.

"NEW's buyback program is a win-win for the customer and the retailer," said president/CEO Tony Nader. "It's specifically designed to meet the needs of those customers who want to stay on the cutting edge of technology, and it gives them a financial incentive to do so. For retailers, it's a new way to build long-term relationships with their customers by keeping them coming back for next-generation products."

Consumers who buy a qualifying buyback plan with purchase can redeem the product's buyback value any time within two years. Upon returning the product, the customer will receive a retailer-branded gift card, e-card or check for the corresponding percentage of the original purchase price. The percentage is based on the working condition of the product and the length of time the consumer owned it.

Best Buy will similarly announce a buyback option during this Sunday's Super Bowl. The retailer's program, launched with Chartis, is limited to laptops, netbooks, tablets, post-paid mobile phones and TVs.

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