Washington — Cadillac will feature Bob Dylan and XM Satellite radio in a new advertising campaign that kicks off today.
The ads for the 2008 Cadillac Escalade feature Bob Dylan driving a Cadillac and mention his XM Radio show, “Theme Time Radio Hour.” The TV, online and print campaign also highlights XM as a standard feature on the Escalade.
The Dylan “Theme Time Radio Hour,” featuring a mix of music around a particular theme, debuted in May 2006. Future episodes will carry themes including the Cadillac, California, dreams, fruit, something, nothing, streets, parties and mail.
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