Nelkin Named Sanyo Consumer Solutions Div. President

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Chatsworth, Calif. - Long-time Panasonic executive Andrew Nelkin was named president of sister company

Sanyo North America's

consumer solutions division replacing Isaac Levy, effective April 1, Sanyo said Tuesday.

In heading the consumer solutions division, Nelkin will direct the marketing of digital projectors, home appliances, video security equipment and consumer batteries and battery-related products.

Nelkin was most recently president of Panasonic Professional Display since its establishment in May 2007. He has served in the consumer electronics industry for more than 25 years, handling digital displays, HDTV, audio, imaging and emerging digital products along the way.

In his new role, Nelkin will help drive development and implementation of an integrated brand strategy across the division's product lines, the company said.

"I am confident that Andy, in partnership with the strong marketing leaders at each of our product lines, will position Sanyo to capture greater market share in the consumer electronics industry," said Sam Murata, Sanyo North America president. "Andy's dedication and long term experience in consumer electronics makes him well suited to provide future growth and strong leadership for the division."

"This position allows me a chance to utilize my strength in this industry and build on the success I have developed over the past two decades in consumer electronics. I look forward to working to build a stronger Sanyo by continuing to develop our core strengths," Nelkin said in a statement.

Levy, who was a longtime employee off and on with Sanyo and the former Sanyo Fisher, held the position of Sanyo North America consumer solutions division president for the past year.


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