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NECO Names Merchandising Chief

Wayne, N.J. — NECO Alliance, the Northeastern division of the Nationwide Marketing Group, has named Anthony Bruno to the newly created position of merchandising director.

In his new role, Bruno, a 19-year Maytag veteran, will manage sales and marketing for all NECO-supported brands and products. He will also work with the NECO merchandising execs to “provide a cohesive strategy that reflects the needs and desires of all NECO chapters and members,” the group said.

Bruno held numerous sales and marketing management roles at Maytag, including New York regional sales manager. He most recently served as sales director for Eastern Marketing, a distributor of premium appliances serving the Northeast region.

“Anthony’s experience in working with independent dealers and buying groups, plus his insight into the corporate environment, makes him an ideal candidate for this position” said Mike Napoletano, coordinator for NECO Alliance. “Anthony will represent a single and unified voice from NECO to the vendor community and our trade partners. We are excited to have Anthony in our organization and with the experience he brings to NECO we look forward to growing our relationship with all trade partners.”

Bruno may be contacted at 1 Greenwich Court, Shoreham, N.Y., 11786; his office phone is (631) 821-4499, and his mobile phone is (631) 655-3057.