– Map-maker Navteq said it will use Nokia GPS data to add to its traffic
Navteq, purchased by Nokia in July last year, also announced that
more than 50 million people in the U.S use turn-by-turn navigation directions
on a devices such as personal navigation devices (PNDs), cellphones or in-dash
Navteq said it will include data gathered anonymously from
millions of Nokia cellphones in use to enhance its map data and its Navteq
traffic service. The data will expand
Navteq’s real-time traffic service to include secondary roads in addition to
the primary roads it covers now. It will also improve arrival times and route
planning on navigation devices using Navteq maps.
TeleAtlas, Navteq’s main map competitor, has already
imbedded similar data in its maps collected from TomTom GPS devices.
Regarding total users of navigation in the U.S., Navteq said the number has
surged passed 50 million and includes more than 9 million embedded in-vehicle
navigation systems, more than 30 million PNDs and more than 19 million mobile
There are now more than 75 million turn-by-turn navigation users
in Europe, said Navteq, which claimed its maps are used by most major car companies
by all leading U.S. cellphone providers of navigation service and three of the
top four PND vendors.
Navteq said the rise in smartphone navigation apps is helping
fuel mass-market adoption of navigation, according to sales executive VP Jeff