Winton-Salem, N.C. - Specialty Electronics Nationwide (SEN) has partnered with PARA to co-sponsor two free instructional seminars at the PrimeTime! by Nationwide buying show and conference.
SEN is a division of the Nationwide Marketing Group, and PARA is the audio/video division of the Consumer Electronics Association (CEA).
PrimeTime! by Nationwide is being held Aug. 15-18 at the Gaylord National hotel, just outside of Washington D.C. The SEN and PARA seminars will be featured during SEN's PrimeTime! University program.
Peter Tribeman, president Atlantic Technology, will be presenting "The Art of the Demo." This session will take attendees through the "golden rules of performance-based selling" and provide examples of structured demonstrations that excite customers, demonstrate retailer competence, guarantee higher profit sales and help dealers navigate the art of selling 3D, SEN said.
In addition, SEN and PARA are co-sponsoring "Everything You Need to Know about 3DTV" presented by Chris Chinnock, president of Insight Media and board member of the
Consortium. This PrimeTime! University session is designed to give attendees the tools to understand what 3D is all about and more importantly, how to create sales by educating the consumer.
Jeannette Howe, executive director of SEN, said in a statement, "As a longtime industry veteran, I have enormous respect for the quality of education PARA has been delivering and we are honored to be able to co-sponsor this caliber of education at PrimeTime! University. As a buying group, we are members of CEA and find tremendous value in the research, benefits and services CEA membership provides for specialty consumer electronic dealers."
Kerry Moyer, senior director of PARA at CEA, said, "PARA is committed to helping dealers maintain a competitive edge with its â€˜Education Series.' Demonstrating the promise of new technology is a core value for PARA. Teaching dealers â€˜The Art of the Demo' supports that. 3DTV together with 3D Sound presents dealers with a strong one-two punch to get footprints in the store and people excited about taking the experience home.
"Getting dealers ready for this new business opportunity is what this year's programming is about."
The Nationwide Marketing Group represents $12 billion in annual sales, of which more than $1 billion is generated by over 460 SEN members.
For more information on the free education program, or the buying group, contact SEN membership director Barrie McCorkle at (970) 984-0545 or