Winston-Salem, N.C. - Nationwide Marketing Group outlined plans for its PrimeTime! buying show and conference, to be held next week at the
in Orlando, Fla.
Robert Weisner, Nationwide CEO, said there are several reasons why PrimeTime!, which will be held Feb. 26-29, is always well-attended by retailers. These reasons include, "phenomenal show specials and valuable face time they get with key decision makers in the vendor community. However, PrimeTime! is also about re-charging and gaining fresh, new insights and strategies that will help build profitability in today's marketplace."
According to Weisner, the show will be full of opportunities to learn from PrimeTime! University courses and group meetings right onto the show floor with the new PrimeTime! Opportunities Expo, 48 Great Ideas Booklet & Giveaway and a newly updated Prime Media Exhibit.
The new PrimeTime! Opportunities Expo will be running product presentations on the show floor throughout the day on Monday and Tuesday.
"We are very excited to present this new forum that will include 10-minute interactive demonstrations on the most innovative products and services at the show," said Dave Bilas, executive VP. "The PrimeTime! Opportunities Expo along with our 48 Great Ideas Booklet & Giveaway will energize the atmosphere on the show floor and heighten the exchange of ideas and interaction between our members, vendor partners & service providers."
According to Bilas, the Great Ideas Booklet & Giveaway was first introduced in August at the last PrimeTime! event in Dallas. It was so well received that Nationwide and participating vendors decided to put together another booklet which has 48 brand new ideas that will be given to dealers who attend the event in Orlando.
"The booklet is filled with profitable takeaways that dealers can implement into their businesses as soon as they get back from the show," said Bilas. "Dealers who take the additional time to visit with participating vendors at PrimeTime! will not only get even more valuable information on these products and services but will also get a chance to win giveaway prizes."
Grand prizes include a complete Electrolux kitchen set and popular products from GE and Whirlpool.
Nationwide will be introducing a new PrimeTime! smartphone meeting app to help show goers navigate the event and get the most out of their show experience. Meeting times, speaker information, complete vendor listings and maps will all be available right at their fingertips through their smartphones.
The newly updated PrimeMedia exhibit will incorporate the latest in floor planning and advertising materials. The exhibit will come complete with digital signage and QR codes so that members can see how to implement new forms of marketing into their showrooms.
"Digital signage is everywhere you look, from retail stores to doctors' offices. That's because it is an exciting, eye-catching and highly effective way to send out targeted messages to your customers while they shop your store," said Les Kirk, COO.
Nationwide owns and operates PrimeMedia, a state-of-the-art production studio facility near Atlanta Georgia, where they produce their own network of HDTV commercials, infomercials and custom video clips exclusively for members, called MemberNet TV.
According to Kirk, more than 1,000 members' stores across the country already use MemberNet TV. The PrimeMedia exhibit at PrimeTime! will show how easy it is to install and begin using digital signage throughout a store from welcome messages at the front door to product highlights in appliance departments and rich video imagery on TV wall displays.
Nationwide Marketing Group dealers who registered for the PrimeTime! buying show and strategic member conference before Jan. 30 were entered into a drawing for a free PrimeTime! hotel stay, Walt Disney World tickets and a chance to win a Daytona 300 VIP Package.
"We ran these incentives because we know registering early for the show will save our dealers money on travel costs," said Bilas. "Although our dealers tell us time and time again that the savings they get from show specials like our CashBack Now program more than pays for their trip to the show, we still wanted to make sure their initial costs are as affordable as possible."
The PrimeTime! hotel stay giveaway was awarded to United Stores member James Clarkson of Hudson's Appliance Center, Nationwide Southwest member John Cothern of Rossie LTD, Nationwide West member Steve Tucker of Steve Tucker Appliance, Nation's BrandDirect member Tim McCoy of McCoy's Home Furnishings, Nationwide Core member Scott Ottman of Brothers Main Appliance and TV, and Nationwide Florida member Bonnie Cadbury of Windswept AC and Appliance. The giveaway included a free hotel room at the Gaylord Palms and a $100 dining credit that can be used throughout the resort.
"The Gaylord Palms has several award winning restaurants to choose from and we will also have special PrimeTime! menus that will be paired options offered at a discounted price just for show attendees," said Bilas.
Walt Disney World two-day hopper passes were awarded to United Stores member Debi Cagle of Cagles Appliance Center, Nationwide Southwest member Rick Mackey of Mackey Home Appliance, Nationwide West member Trevor Taylor of Video Kingdom - McCook, Nation's BrandDirect Bob Gelormino of Ebensburg Music Mart TV, Nationwide Core member Bill Hunt of Hunt's TV and Appliance, and Nationwide Florida member Jonathan Martin of Martin's Family Appliance Center.
The two winners of the Daytona 300 VIP Package were Nationwide Southwest member Bill Zolnier, of Mattress Furniture and More, and Nationwide Core member Jeff Hall, of Bob Wallace Appliance Sales. They will enjoy a memorable experience at the Daytona International Speedway (DIS), one of Florida's most popular attractions. According to DIS, the rising stars of the NASCAR Nationwide Series will face off against the stars of the NASCAR Sprint Cup Series in the 120-lap, 300-mile event.