Grapevine, Texas – The Nationwide
Marketing Group (NMG) kicked off its best-attended PrimeTime! buying show and
member conference here last night at the Gaylord Texan outside Dallas.
Highlights of this week’s 40
anniversary event include the introduction of a Nationwide-exclusive TV brand,
Allegra, and the addition of D&H Distributing to its roster of fulfillment
partners. D&H will expand the group’s current PC and tablet assortment of Acer
and Asus SKUs to also include Lenovo, Toshiba and, as of press time, Hewlett-Packard
products, while Nationwide has also developed bundled tablet programs to help
boost category margins.
Nationwide also presented the
results of a consumer study by Britt Beemer of America’s Research Group.
According to NMG appliance merchandising senior VP Richard Weinberg, the “deep
dive” into the buying habits of more than 1,000 appliance, furniture and
bedding customers revealed how consumers shop, why they make their purchases
and what they care about.
Beemer used the data to develop 30
top promotions for member dealers to help drive traffic and sales, and
attendees also received a booklet at registration filled with “40 Great Ideas”
to help boost business while commemorating the buying group’s anniversary.
The show, which generated the
largest turnout in NMG history, with 900 members companies and 3,500 attendees in total,
also marks the PrimeTime! debut of the group’s enhanced merchandising and
marketing team. The lineup is now lead by GE Appliance veteran Dave Bilas and includes
former Electrolux sales director Jeff Knock, who was recently appointed
appliance marketing senior VP.
Also making its PrimeTime! debut is
the group’s new Nationwide Florida chapter, which voted to join NMG earlier
Opening-night festivities included a performance
by “American Idol” finalist Celena Rae, and introductory remarks by NMG CEO
“It’s hard to believe we went from
seven dealers to over 3,000 in seven years,” Weisner told a packed ballroom.
“We started by talking to vendors about a new tomorrow … and you [the members] have made us what we are today.”
Nationwide’s show runs through Aug.
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