KENNESAW, GA. –
Nationwide Marketing Group’s value-added services were in full-swing this month with back-to-back seminars in Dallas and Atlanta.
The former, the buying group’s first-ever Business and Leadership Management Conference, was held earlier this month to assist smaller, single- market dealers with business management and succession issues.
That event was followed by this week’s Masters Mentor Summit, held three times a year for larger “core” level dealers and rent-to-own members, whose owners and senior managers receive training in sales tactics and employee motivation and management.
About 25 attendees representing 11 retail businesses were on hand, including Queen City, Karl’s Appliance, Sherman’s and Plass Appliances.
The three-day Summit, which also touched on the impact of e-commerce and mobile price-comparison apps, was led by Nationwide member services national director Ed Knodle and Steve Bryant, principal of The Bryant Group, which runs Nationwide’s PrimeMedia! video production house, here.
Indeed, PrimeMedia! also serves as the site of the Summit, giving visitors an opportunity to also tour the TV studio and video editing facilities, where well over 100 terabytes of high-definition TV commercials, training and instructional films, product clips, and dealercustomized in-store and online videos are shot and stored.
For more on Nationwide’s seminars and the doings of buying groups in general see the print edition of TWICE or visit www.TWICE.com on May 2.