Winston-Salem, N.C. - Nationwide Marketing Group is growing their web services division, adding a new middle tier to the retail web solutions it offers to its member dealers.
Developed with current provider, Ayr1.com, a new Advanced level turnkey website adds more customization options to the existing Classic solution, while costing dealers less than the top-level Pro solution.
"Simply put, shoppers are now online," said Frank Sandtner, Nationwide's member services operations director. "The addition of the Advanced website option to the existing platform will give our members more options and an even stronger online presence to compete tougher with big-box retailers."
According to Nationwide, the new Advanced website has the most important features needed for search engine optimization to ensure more consumers find a dealer's website, while the Classic website offers an extremely low price tag that is attractive to the smaller independent dealer looking for a solid entry-level web solution.
The Pro website solution provides everything in the Classic and Advanced website and adds the most comprehensive features available to keep a visitors attention longer on a dealer's site, Nationwide said. These include very detailed product catalogs that allow consumers to research and pre-shop by product, size, color or price, thus eliminating the need for searching outside of a dealer's site.
Additional features of Ayr1.com's website solutions include an advanced buyer inquiry program and a content-management system that allows retailers to make numerous changes to their websites, including simple uploads of television commercials and print ads.
The buyer inquiry program allows retailers to assign inquiries to individual showroom representatives and track these inquiries all the way through to the closing of the sale.
According to nationwide, Ayr1.com will be offering member dealers exclusive pricing options at the upcoming PrimeTime! event, held Aug. 15-18 at the Gaylord National Hotel and Convention Center just outside of Washington D.C.
"Nationwide is just beginning to tap into digital marketing," said Sandtner. "We understand that this will be the dominant marketing vehicle in the coming years and want to make sure our independent dealers are knowledgeable and prepared to do business in the new digital marketplace."
More information on Nationwide's web services, including the BrandsDirect.com online directory, Ayr1.com website solutions or email marketing options, is available by calling (800) 471-8952 or via email at