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NASCAR-Branded Cell Handsets

Atlanta – Turner Sports Interactive has begun offering To Go-branded handsets and services for stock car racing enthusiasts.

The phone is available through its web site, but retail distribution will follow in February to coincide with the Daytona 500. Turner is offering PocketPC-based PDA phones with preinstalled NASCAR applications that access real-time updates of NASCAR races, news updates, event photos, biographies, event schedules, and ability to listen into a NASCAR driver’s in-car audio during a live race. The applications aren’t sold separately for use on non-NASCAR-branded PDA phones. NASCAR PDA phones operate on the Sprint, AT&T, and T-Mobile networks.

Early next year, Turner will offer NASCAR-branded phones that incorporate Java and the Micorsoft Singer smartphone platform. Data-capable phones on AT&T’s M-Mode network will also offer the NASCAR To Go services. These phones will be available in carrier stores and major electronics stores, Turner said.

The monthly fee for the NASCAR information services will be around $19.95/month on top of a carrier’s monthly voice-service charge. The fee has been waived until the Daytona 500 in February, when current users will be offered a promotional $49 annual fee to continue service.