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NARDA Issues Study On Retail Compensation

Lombard, Ill. – The North American Retail Dealers Association (NARDA) and its National Association of Service Dealers (NASD) has been published the 2002 Compensation and Benefits Report, a study of wages and benefits in electronics/appliance retailing.

Described by NARDA president Michael Fischer, Nielsen’s Appliance of Spencer, Iowa, it is the first comprehensive study of its type which tracks compensation of owners, manager and other employees in both retail and service.

Fischer said, ‘Retail sales associates who want to make a better than average income would do well to join the appliance/electronics business.’ The survey shows the median total cash income for associates who work for NARDA members ranges from $32,680 to $40,720 per year, depending upon experience.

That compares favorably to a report on, which shows that a typical retail salesperson in the U.S. earns a median annual total cash compensation of $29,246, Fisher reported.

The 76-page report analyzes base salaries, benefits and other compensation for owners, sales manager, buyers, store manager, sales associates, accounting and other administrative personnel in retail.

Sponsored by Frigidaire, GE Capital and Transamerica Distribution Finance, the report can be purchased by NARDA members for $195, while non-members pay $295. Member participants receive copies of the report for free, while non-members pay $50. The report is available from in the following ways: NARDA, 10 E. 22nd Street, Suite 310, Lombard, Ill., 60148; call 800-621-0298; e-mail [email protected]; or visit the ‘Library’ section of the association’s web site,