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MVNO PlatinumTel Moving In New Directions

Chicago – No-contract MVNO PlatinumTel Communications is moving in new directions.

The company is expanding distribution of its PTel Mobile brand to regional and national brick-and-mortar retailers to complement its sales through independent wireless stores, convenience stores, its website and online retailers, a spokesperson said.

The company also plans a May 15 launch of its direct-to-consumer no-contract GIV Mobile brand, which donates 8 percent of revenues from monthly unlimited plans to a subscriber’s charity of choice.

In addition, PlatinumTel is working on an advertising-subsidized service. Details were unavailable.

Under the PTel name, the company plans to expand its distribution through Fry’s Electronics and through national retailers with which it is negotiating, a spokesperson said.

PTel Mobile, which launched in 2001, resells airtime on T-Mobile’s GSM/HSPA+42 network. It sells phones to subscribers but also lets consumers bring their own compatible phone to T-Mobile’s 4G GSM/HSPA+42 network.

PTel Mobile  lets users choose from two monthly plans and one pay-as-you-go plan. A $40/month Unlimited Everything plan includes talk, text, MMS, international text and 250MB of 3G/4G data on all 4G enabled phones and smartphones. Data rates slow down after the data cap is reached. The $50/month Unlimited Everything plan adds 2GB of 3G/4G-speed data.

GIV Mobile also lets users choose from the two monthly plans, but after choosing a GIV plan, customers select up to three charities in eight categories to receive a monthly donation. Charities include National Fish and Wildlife Foundation, The Academy of Natural Sciences, Scholarship America, Alzheimer’s Association, American Cancer Society, St Jude Children’s Research Hospital, Doctors without Borders, Save the Children, American Red Cross, Feeding America, Carnegie Institution for Science and The United Way.