Music Streaming Now A Tsunami Among All Age Groups

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Online radio listening continues to rise, with 50 percent of all consumers ages 12 and older listening at least once a week, up from a year-ago 44 percent and from 2013’s 33 percent, a national survey found.

Among younger people, the percentage is even higher, with 73 percent of people ages 12 to 24 listening at least once a week to online radio, according to the Infinite Dial survey by Edison Research and Triton Digital, a provider of online advertising technology.

The percentage of consumers who stream at least once a month has also grown, rising to 57 percent from 2015’s 53 percent and 2013’s 45 percent. Among people ages 12 to 24, the percentage shot up to 79 percent.

The Infinite Dial survey of 2,001 people was conducted in January and February via random sample of landline phones and cell phones. The survey has been conducted every year since 1998.

Streaming favorites: The survey also found that Pandora is still the service most frequently used to stream music, and it’s still the most well-known, but it is losing share.

Pandora enjoys 82 percent awareness among people ages 12 and up, followed by Apple Music (67 percent), iHeart Radio (65 percent) and Spotify (52 percent). Yet Pandora is losing share as Apple and Spotify gain. A total of 48 percent of all online listeners say they use Pandora the most, down from the year-ago 54 percent. Spotify rose to 14 percent from 10 percent, and Apple rose to 10 percent from 8 percent.

The survey also found that the service most frequented by people on a weekly basis is Pandora. Thirty-three percent of people in that group access Pandora at least once a week, followed by Spotify at 25 percent, Apple at 17 percent, and iHeart at 9 percent.

Streaming killed the radio store: As streaming swells, in-home ownership of AM/FM radios continues to drop, with 79 percent of all surveyed consumers ages 12 and up saying they have at least one radio at home, down from 96 percent in 2008. Among 18- to 34-year-olds, the percentage fell to 68 percent from 2008’s 94 percent.

In the 18-34 age group, the mean number of radios in the house fell to 1.4 from 2008’s 2.7. For the entire population ages 12 and up, the mean number fell to 1.9 from 2.9.


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