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Mulally Advises Sync Kept Ford Ahead Of Pack

Mulally, Ford Motor Company CEO,
began his International CES keynote yesterday morning with a large round of
applause when Consumer Electronics Association president/CEO Gary Shapiro introduced him as the head of the
only U.S. car company not bailed
out by the federal government.

The high-powered CEO
took the stage looking for all the world like he was heading to the links for a
Saturday golf game.

Mulally’s brief remarks centered on Ford’s business philosophy
and how important smart technology such as Sync helped separate Ford from the
pack. Mulally described the recent results of the launch and learn program with
Best Buy in Dallas
and how Sync demos made customers more likely to buy Fords. The program would
soon be rolling out to Pennsylvania
and California.

Mulally then left the stage and a procession of Ford engineers
proceeded to detail the plans for the company’s updated Sync system –
particularly MyFordTouch that would arrive first this summer in the 2011
Lincoln MKX, then the Edge.  Using
sophisticated voice and touch commands, the goal is the minimize driver
distractions, enhance safety – and of course, hopefully sell more Ford