Phoenix - MTX has reorganized its sales department, appointing industry veteran Brad Fair as channel sales and marketing VP.
The home, car and marine audio company also appointed Jason Fickas as national sales manager and Jamie Trentacoste as national operations manager.
Fair joins Mitek/MTX with more than 30 years of experience in the 12-volt industry on the retail and manufacturing sides. Fair's experience "lends itself to strategic planning and product development that will allow MTX to continue to develop reliable, sought after products that allow our dealers to be profitable," the company said.
Fair will also focus on increasing brand awareness at the dealer and consumer levels.
As national sales manager, Fickas will oversee the company's rep force, dealers and distributors. Trentacoste will coordinate programs, promotions, inventory, and trend analysis.