Most Tablet Owners Shop With Handhelds: Survey

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Las Angeles - More than three-quarters of tablet owners use mobile devices to shop, with most making purchases at least several times a month, a new survey shows.

According to a recent poll by PriceGrabber, fully 77 percent of consumers with tablet computers use a tablet or a smartphone to shop.

Forty percent of tablet owners said they make purchases with their tablet or smartphone twice a month, 23 percent do so once a week, 20 percent indicated a few times a year, and 10 percent said daily.

Tablet owners also have an average of seven shopping apps loaded onto their mobile devices, the survey showed.

"PriceGrabber continues to see a dramatic surge in mobile shopping, with more consumers making purchases from their mobile devices," said Graham Jones, general manager of online comparison shopping site. "With the use of smartphones and tablet computers becoming increasingly common, consumers appear to be more readily embracing mobile as a go-to platform for shopping that can be easily accessed anywhere, anytime.

"Consumers are becoming savvier and approaching mobile shopping from every angle by downloading not just one, but a variety of shopping-related apps that can offer them everything from price drops to bar code scanning to coupons," Jones continued. "We expect mobile shopping to be game-changing as consumers increasingly enact various strategies to find the best prices and retailers inevitably expand their mobile presence."

Tablets were owned by more than one-fifth (22 percent) of the 1,829 U.S. online shopping consumers contacted for the survey, which was conducted Feb. 23 through March 2.

PriceGrabber is a unit of global information services company Experian and claims more than 23 million unique shoppers monthly.


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