New York — Monster is participating in a variety of promotional events this week that are timed with the upcoming Super Bowl.
Yesterday it held product demonstrations and giveaways at the NFL Owners Party at the Roseland Ballroom, here.
On Friday, Jan. 31, its headphones will be featured on the models at the Super Bowl Fashion Show.
Also on Friday, Monster is sponsoring the Marshawn Lynch (FamF1st) event, donating specially designed DNA Pro headphones that will be auctioned for Lynch’s Fam 1st Family Foundation. The charity is geared toward building self-esteem and academic learning skills in underprivileged youth, Monster said. Lynch, a running back for the Seattle Seahawks, was named a Monster brand ambassador earlier this month.
On Sunday, Feb. 1, another brand ambassador, Tyson Beckford, will be playing in the Celebrity Flag Football Challenge, where Monster said it will also be holding giveaways.