Brisbane, Calif. — Monster has launched an Instagram series that will feature a mix of conceptual stories, artist features and do-it-yourself videos.
The series launches under the new brand theme “#plugn,” for its Monster’s N-Tune headphone line. The company it plans to use the campaign to “showcase how today’s youth use music to inspire the art, fashion and culture they create.”
The series launched with a video called “Balloon Girl.” New content will post weekly.