New York – A recent survey found that 59 percent of U.S. mobile
phone users will use their phone to do some holiday shopping.
The survey of 1,000 adult consumers, conducted in October by the
Mobile Marketing Association and Luth Research, found the primary use for mobile
phones during the holiday season will be for locating where a gift is sold and
The study also said that 25 percent more people would use their
phone for holiday shopping in 2010 compared with 2009.
The poll found 64 percent of those asked would use their mobile
phone before going to the store and 12 percent would use it in response to TV,
newspaper or a billboard advertisement.
Other key findings:
Asians, Hispanics and adults 25 to 34 years old were the most
likely demographic to use their phone to a great extent for holiday shopping.
13 percent would use their phone to purchase or pay for gifts.
A mobile phone would be most useful for shopping for movies,
music, CE products and books.