Mobile Edge Buys Sumo Brand - Twice

Mobile Edge Buys Sumo Brand

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Anaheim, Calif. - Computer bags manufacturer Mobile Edge has acquired the Sumo brand of carrying cases from HS International.

The deal comes less than a year after Mobile Edge formed a strategic alliance with the brand, taking over the production and sales of the Sumo collection of laptop cases geared toward Apple MacBooks last September. Terms of the purchase were not disclosed.

"By acquiring Sumo, we continue to broaden our product offering as well as expand the laptop case category," said G. David Cartwright, Mobile Edge president/CEO. "The unique Sumo brand and original designs provide us an alternative product collection in fashion forward styles and colors that complement our current Mobile Edge assortment. We are very pleased with the initial reception we have received for the Sumo products from our resellers."

According to Mobile Edge, the company is rapidly expanding the Sumo product line and has more than doubled the number of SKUs being offered since the alliance was formed.

In addition to offering Sumo's line of signature notebook and netbook sleeves, a new line of products is being launched in the second half. Dubbed the Sumo Lifestyle Collection, it will include non-computer related totes, duffels and a range of collapsible storage cubes.

The companies' Web sites have been merged and redesigned to reflect the new product mix.

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