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Mitsubishi Unveils 2010 DLP, LCD TVs

Irvine, Calif. –

Mitsubishi Digital Electronics America

(MDEA) formally unveiled Thursday its 2010
lines of LED edge-lit Unisen LCD TVs and 3D1 DLP
rear-projection TVs that extend the company’s early lead in offering 3D TV

The large-screen
3D1 DLP Home Cinema TV lineup will encompass
seven models across three product series, and include the 60-inch, 65-inch, 73-inch
and 82-inch screen sizes.

Select models take
on the “Immersive Sound” direction started in the Unisen LCD TV line, by
integrating 16-speaker 5.1-channel Dolby Digital surround sound.  Also added is Internet media streaming

Meanwhile, the new
Unisen Immersive Sound LCD TV lineup consists of six models across three
product series, in the 46- and new 55-inch screen sizes. The 55-inch models
replace the 52-inch models from a year ago.

All 2010 LCD TVs include
LED edge lighting and many have Mitsubishi’s 16-speaker or 18-speaker Immersive
Sound system, which produces a full surround-sound effect without using
detached surround speaker placements.

A key new feature
in the LCD line is StreamTV, which provides access to IPTV features with more
than 100 different streaming applications — including extensive libraries of high-quality
entertainment and social-media content, the company said. App service providers
consist of










, Twitter,

Associated Press


The New York Times

, among others.

Key models also
add integrated wireless Internet, which allows for seamless connectivity to
wireless home networks, and Bluetooth audio streaming that wirelessly streams
audio from any Bluetooth A2DP device (such as an iPod Touch/iPhone or BlackBerry).

The new DLP
rear-projection models represent the company’s fourth-generation with 3D-ready
capability, a feature that Mitsubishi first began showing in DLP
sets in 2007, before rolling out in 2008.

Mitsubishi 3D TVs
in the 738 and 838 series support a side-by-side 3D signal format and a checkerboard
format, such as the one used by certain video games. An adapter is required to
playback other 3D formats, including top-bottom and frame packing used in new 3D
Blu-ray Disc players. In all cases an emitter and matching 3D active-shutter
glasses or DLP Link active-shutter glasses
are required for 3D viewing.

Mitsubishi said
sets using DLP technology are up to 1,000
times faster than sets based on LCD technology, which produces sharper 2D and
3D images.

“3D is a large-screen,
immersive experience, and we’re proud to offer consumers the most affordable
lineup of 3D TVs available today, in cinema-like 60, 65, 73 and 82-inch screen sizes,”
stated Max Wasinger, Mitsubishi sales and marketing executive VP. “3D represents
the highest level and most advanced form of home entertainment, and we clearly
see our 3D DLP Home Cinema TVs playing a key
role in meeting consumers craving for the best, most advanced 3D home-theater

New features in
the DLP lineup this year include StreamTV, and
Diamond 838 Series DLP models add the
16-speaker integrated Immersive Sound system that delivers a Dolby Digital 5.1
surround experience.

All 638, 738 and
Diamond 838 series 3D DLP Home Cinema TV
models for 2010 include 3D DLP Link,
brilliant/bright/natural and game Modes, Plush 1080p, three HDMI with CEC
remote control system integration, HDMI-PC compatibility, two component/composite
video inputs, and MDEA’s 6-color processor
that expands color reproduction beyond what is capable with most flat-panel TVs,
the company said.

The entry 638
series features the 60- ($1,199 suggested retail), 65- ($1,499) and 73-inch ($1,999)
screen sizes.

The step-up 738
series includes the 60-, 65- ($1,799), 73- ($2,399) and 82-inch ($3,799) screen
sizes, all of which offer StreamTV Internet media, USB
wireless-N network adapter compatibility, Plush 1080p 5G 12-bit video
processor, Smooth120, EdgeEnhance, DeepField Imager, advanced video calibration
and universal remote control.

The Diamond 838
series includes three 3D DLP Home Cinema TVs
in the 65- ($2,199), 73- ($2,799) and 82-inch ($4,499) screen sizes. In
addition to all features within the 638 and 738 series, each Diamond model
includes 16-Speaker Immersive Sound with 32-watt total system power, Bluetooth
A2DP audio streaming, center-channel mode, surround-channel outputs, subwoofer
output, Dark Detailer, PerfectColor, PerfecTint, ISFccc advanced video adjustments,
four HDMI with CEC, NetCommand, and Wired IR

The Unisen LED
edge-lit LCD lineup includes the 154, 164 and Diamond 265 series, all of which
feature Unisen Immersive Sound and LED edge lighting. The immersive sound
technology offers variable subwoofer output and center channel mode.

All models also
include StreamTV Internet Media, a new thin depth design, True120Hz motion
smoothing technology, Energy Star 4.0 compliance, Clear Contrast panels, Plush
1080p 5G 12-bit digital video processing, 6-Color Processor, 4 HDMI inputs,
Deep Color and x.v.Color support, Easy Connect, USB
Media Input, and Detachable IEC Power Cord.

The 154 series
will feature a 55-inch screen size, carrying a $2,499 suggested retail.

Models in the 164
series include the 40- ($1,699), 46- ($2,099) and new 55-inch ($2,699) screen
sizes, and add 16-speaker Immersive Sound, built-in wireless Internet,
Bluetooth A2DP audio streaming, EdgeEnhance, DeepField Imager and Advanced
Video Calibration.

The Diamond 265
series is available in 46 ($2,499) and new 55-inch ($3,199) screen sizes, which
both include the features in the 154 and 164 series plus an 18-speaker
Immersive Sound system, True240Hz smooth-motion image technology, a thin-depth design
with blue-light accent, Plush1080p 5G 18-bit digital video processing, iPhone remote-control
app, audio-calibration microphone, Perfect Color, PerfectTint, ISFccc advanced video
adjustments, NetCommand and wired IR input.

“It’s true that,
for 2010, we’re taking sound and picture quality to a higher level, but the
core strength of the Unisen Immersive Sound LED TV line remains the same,” said
Frank DeMartin, Mitsubishi marketing VP. “We’re giving consumers the television
experience of an ultra high-end home-theater system, seamlessly integrated into
a sleek flat-panel package you can only get from Mitsubishi.”