Mitsubishi Unveils 2010 DLP, LCD TVs

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Irvine, Calif. -

Mitsubishi Digital Electronics America

(MDEA) formally unveiled Thursday its 2010 lines of LED edge-lit Unisen LCD TVs and 3D1 DLP rear-projection TVs that extend the company's early lead in offering 3D TV systems.

The large-screen 3D1 DLP Home Cinema TV lineup will encompass seven models across three product series, and include the 60-inch, 65-inch, 73-inch and 82-inch screen sizes.

Select models take on the "Immersive Sound" direction started in the Unisen LCD TV line, by integrating 16-speaker 5.1-channel Dolby Digital surround sound.  Also added is Internet media streaming capability.

Meanwhile, the new Unisen Immersive Sound LCD TV lineup consists of six models across three product series, in the 46- and new 55-inch screen sizes. The 55-inch models replace the 52-inch models from a year ago.

All 2010 LCD TVs include LED edge lighting and many have Mitsubishi's 16-speaker or 18-speaker Immersive Sound system, which produces a full surround-sound effect without using detached surround speaker placements.

A key new feature in the LCD line is StreamTV, which provides access to IPTV features with more than 100 different streaming applications — including extensive libraries of high-quality entertainment and social-media content, the company said. App service providers consist of

Vudu

movies,

Pandora

,

Flickr

,

Picasa

,

Facebook

, Twitter,

Associated Press

,

The New York Times

, among others.

Key models also add integrated wireless Internet, which allows for seamless connectivity to wireless home networks, and Bluetooth audio streaming that wirelessly streams audio from any Bluetooth A2DP device (such as an iPod Touch/iPhone or BlackBerry).

The new DLP rear-projection models represent the company's fourth-generation with 3D-ready capability, a feature that Mitsubishi first began showing in DLP sets in 2007, before rolling out in 2008.

Mitsubishi 3D TVs in the 738 and 838 series support a side-by-side 3D signal format and a checkerboard format, such as the one used by certain video games. An adapter is required to playback other 3D formats, including top-bottom and frame packing used in new 3D Blu-ray Disc players. In all cases an emitter and matching 3D active-shutter glasses or DLP Link active-shutter glasses are required for 3D viewing.

Mitsubishi said sets using DLP technology are up to 1,000 times faster than sets based on LCD technology, which produces sharper 2D and 3D images.

"3D is a large-screen, immersive experience, and we're proud to offer consumers the most affordable lineup of 3D TVs available today, in cinema-like 60, 65, 73 and 82-inch screen sizes," stated Max Wasinger, Mitsubishi sales and marketing executive VP. "3D represents the highest level and most advanced form of home entertainment, and we clearly see our 3D DLP Home Cinema TVs playing a key role in meeting consumers craving for the best, most advanced 3D home-theater experience."

New features in the DLP lineup this year include StreamTV, and Diamond 838 Series DLP models add the 16-speaker integrated Immersive Sound system that delivers a Dolby Digital 5.1 surround experience.

All 638, 738 and Diamond 838 series 3D DLP Home Cinema TV models for 2010 include 3D DLP Link, brilliant/bright/natural and game Modes, Plush 1080p, three HDMI with CEC remote control system integration, HDMI-PC compatibility, two component/composite video inputs, and MDEA's 6-color processor that expands color reproduction beyond what is capable with most flat-panel TVs, the company said.

The entry 638 series features the 60- ($1,199 suggested retail), 65- ($1,499) and 73-inch ($1,999) screen sizes.

The step-up 738 series includes the 60-, 65- ($1,799), 73- ($2,399) and 82-inch ($3,799) screen sizes, all of which offer StreamTV Internet media, USB wireless-N network adapter compatibility, Plush 1080p 5G 12-bit video processor, Smooth120, EdgeEnhance, DeepField Imager, advanced video calibration and universal remote control.

The Diamond 838 series includes three 3D DLP Home Cinema TVs in the 65- ($2,199), 73- ($2,799) and 82-inch ($4,499) screen sizes. In addition to all features within the 638 and 738 series, each Diamond model includes 16-Speaker Immersive Sound with 32-watt total system power, Bluetooth A2DP audio streaming, center-channel mode, surround-channel outputs, subwoofer output, Dark Detailer, PerfectColor, PerfecTint, ISFccc advanced video adjustments, four HDMI with CEC, NetCommand, and Wired IR Input.

The Unisen LED edge-lit LCD lineup includes the 154, 164 and Diamond 265 series, all of which feature Unisen Immersive Sound and LED edge lighting. The immersive sound technology offers variable subwoofer output and center channel mode.

All models also include StreamTV Internet Media, a new thin depth design, True120Hz motion smoothing technology, Energy Star 4.0 compliance, Clear Contrast panels, Plush 1080p 5G 12-bit digital video processing, 6-Color Processor, 4 HDMI inputs, Deep Color and x.v.Color support, Easy Connect, USB Media Input, and Detachable IEC Power Cord.

The 154 series will feature a 55-inch screen size, carrying a $2,499 suggested retail.

Models in the 164 series include the 40- ($1,699), 46- ($2,099) and new 55-inch ($2,699) screen sizes, and add 16-speaker Immersive Sound, built-in wireless Internet, Bluetooth A2DP audio streaming, EdgeEnhance, DeepField Imager and Advanced Video Calibration.

The Diamond 265 series is available in 46 ($2,499) and new 55-inch ($3,199) screen sizes, which both include the features in the 154 and 164 series plus an 18-speaker Immersive Sound system, True240Hz smooth-motion image technology, a thin-depth design with blue-light accent, Plush1080p 5G 18-bit digital video processing, iPhone remote-control app, audio-calibration microphone, Perfect Color, PerfectTint, ISFccc advanced video adjustments, NetCommand and wired IR input.

"It's true that, for 2010, we're taking sound and picture quality to a higher level, but the core strength of the Unisen Immersive Sound LED TV line remains the same," said Frank DeMartin, Mitsubishi marketing VP. "We're giving consumers the television experience of an ultra high-end home-theater system, seamlessly integrated into a sleek flat-panel package you can only get from Mitsubishi."

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