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Mitsubishi, Sharp Ads To Focus On HDTV Lines

New York — Mitsubishi Digital Electronics America and Sharp Electronics will emphasize HDTV in their respective consumer ad campaigns for the fall selling season.

While the companies would not specify their ad budgets, here are some of the details of what each company is planning:

Mitsubishi will emphasize its flat-panel and microdisplay HDTVs during a campaign that will run from September 2004 until March 2005. The effort will include national consumer print publications; Internet advertising; and dealer-supported co-op advertising on TV, radio, local newspapers and direct mail.

Sharp will kick off this fall and through the holiday season a national ad campaign for its AQUOS G-series of LCD HD televisions. The campaign will consist of network and cable TV ads, plus print ads and Internet advertising. A Sharp spokesperson added that multiple commercials and ads are being prepared. A special Web site supporting the campaign and the AQUOS launch will be launched, which will coincide with the commercials.

Sharp is discussing promotional tie-ins with retailers, and the company said that further details will be available during CEDIA Expo in Indianapolis next month.